§ 21.50.120.030. Findings.

In adopting this chapter, El Paso City Council makes the following findings:

A.

That the excessive number, size and height of signs, both off-premises and on-premises, is unduly distracting and confusing to motorists and pedestrians, creates traffic hazards, and reduces the effectiveness of signs needed to direct the public;

B.

That the appearance of the city, particularly that of its residential and light commercial districts, is marred by excessive signs;

C.

That the aforementioned effects detract from the pleasure, safety and economic well-being of the community, and that the number of distracting signs ought to be reduced in order to lessen the detrimental effects; and

D.

That the use of signs in the exercise of First Amendment freedoms must be balanced against the community, neighborhood, and social impacts of such signs.

E.

That the regulations contained in this chapter are the minimum amount of regulation necessary to achieve its purposes.

(Ord. No. 18505 , § 1, 5-17-2016)